A marketing manager asks Claude to “write a product launch email” and gets generic copy that could be for any product. She has the positioning document, the audience segment and last quarter’s best-performing email on her desk.
An operations analyst writes: “Don’t make it too long, don’t use jargon, and don’t leave anything important out.” The result is uneven — sometimes two pages, sometimes half a page, with technical terms still appearing.
What is the underlying problem with this instruction set?
A finance team wants every weekly cash-flow commentary to use the same structure, tone and level of detail. The commentary is currently written by four different people with four different prompts.
Which TWO moves best deliver a consistent output? (Select 2.)
A consultant pastes a 40-page policy document and eight short questions into one message. The answers are accurate on the first two questions and drift into general knowledge on the rest.
Which change to the prompt structure best addresses this?
A compliance officer asks Claude to read six policy documents, identify every gap against a new regulation, draft remediation actions and produce a board paper — all in one message. The board paper is fluent but the gap analysis behind it is two paragraphs long.
A clinical operations team drafts patient-facing letters from treatment guidance. Their quality process requires a named clinician to approve the extracted guidance points before any letter is written, and to record that approval.
An analyst decomposes a market study into six separate conversations. By the fourth, the outputs have stopped using the agreed segment definitions and the required table format from the first conversation.
Which TWO changes would most directly fix this? (Select 2.)
A manager needs a two-page summary of a long report for her director by the end of the day. The task has no approval gate, no branching decision and nothing that must be recorded.
A recruiter asks Claude for a job advert and gets something generic. She resends the identical prompt three times, then adds “please make this really excellent and detailed”. The fourth version is longer and still generic.
An analyst’s prompt produces the right analysis in the wrong shape — narrative paragraphs where he needs a comparison table. He is about to rewrite the entire prompt, adding more background about the project, a longer explanation of the audience and a request to be rigorous.
After eleven rounds of refinement on a client proposal, a consultant notices the latest version keeps reintroducing a positioning line she removed four rounds ago, and answers are getting slower and more hedged.
A finance manager has iterated a cash-flow commentary through four rounds. The fifth draft finally has the structure, tone and length she wanted, and reads convincingly.
A product manager wants fresh thinking on onboarding. She asks Claude for “the three best ways to improve our onboarding flow” and receives three reasonable, familiar suggestions. She wants a wider field of options before committing.
An operations analyst uploads a 90-page supplier agreement and asks for the termination and liability provisions. The answer describes provisions that sound standard but that he cannot find in the document.
Which TWO prompt changes most directly address this? (Select 2.)
A communications manager needs a customer announcement in the company’s established voice. Her prompt explains the voice at length — “warm but concise, confident without hype, plain English” — and the drafts keep coming back too corporate.
A strategy analyst asks Claude which competitors launched products in her category this year. Claude answers fluently, naming launches and dates, with no citations. Two of the launches turn out to be from a previous year.
What does this scenario most clearly illustrate?
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